Galaxy Store Statistics

Galaxy Store Statistics (GSS) is a powerful tool that not only provides information such as sales data and number of downloads for your entire Seller Portal portfolio, each individual app, and in-app purchases, but also information that can be used to make better business decisions, such as what are the most popular channels used by your customers to link to your apps and if those clicks lead to downloads (conversion rate).

Information about the GSS system can be found in the online user guide (must be logged in to Seller Portal to view). This article contains supplemental information to this guide and helps you navigate the GSS system to find the data that is available.

About the data

The data displayed in GSS is based on a selected time grouping and date range. Both values are shown and can be set (by clicking one of the dropdown icons) in the top right corner of the main GSS page. Time grouping determines how the data is aggregated in the report (daily, weekly, or monthly), beginning at 00:00:00 GMT and ending at 23:59:59 GMT. The date range determines the period of time for which the data is reported. All purchases and downloads are recorded using GMT.

Data is collected for free and paid apps that:

• Have a status of For Sale, Suspended, Beta Deployed, or Beta Suspended

• Were normally released, suspended, then deleted

• Were beta released, suspended, then terminated

In-app purchase items are referred to as items in the GSS (and this article) and data is collected for in-app purchases in the free and paid apps described above. Each item purchase (download) is considered a single data point.

The data collected for GSS is updated daily.

What and where data is displayed in Galaxy Store Statistics

When you launch Galaxy Store Statistics (GSS), the main screen displays your entire portfolio of apps for which data is collected. Data is displayed in different ways to help you visualize, track, sort, filter, and compare numbers.

The following sections list the data available by broad categories and where you can find it in GSS. Some data may overlap categories and are listed more than once. Categories include:

• Sales

• Downloads and purchases

• Page views, user acquisition, and impressions

• Ratings

• My customers

• Subscriptions

• Conversion rate

• Updates

Sales

Sales are gross (not net) income based on the full registered prices of apps and items. Sales do not reflect reductions in prices due to coupons and discounts. That is, apps purchased with a coupon or a discount (including 100% discounts) contribute their full registered price to your sales.

If you are interested in your earnings (your sales minus applicable fees, including European Union VAT, Samsung commission and Payment Gateway commissions, and other taxes and fees), return to Seller Portal, click Accounting, and select Sales Summary, Financial Report, or Settlement Report.

Unless noted otherwise, item sales include income from purchased items and subscriptions.

Statistic	Description	Aggregated by	How to Find
Total Sales	Total income the app has generated, including item sales.	All apps and items	Main menu (card)
		Each app	Main menu (table)
		Selected app	Dashboard (card, graph)1 Statistics (graph)1,2
App Sales	Sales an app has generated. Does not include item sales or subscriptions.	Selected app	Sales Report > Overview (table)4
Item Sales	Sales an item has generated.	All items	Main menu (card)
		Selected app	Main menu (table) Dashboard (card, graph)1 Statistics (graph)1,2 Sales Report > Revenue (graph, table, pie chart)3
Total Revenue	Total income an app has generated. This includes app sales, item sales, and subscriptions.	Selected app	Sales Report > Overview (table)4
% of Total	The percentage of this app’s sales out of total sales. This statistic is available for total sales, item purchases, and item sales.	Each app	Main menu (table)
% vs. Previous	Percentage change in sales this time period compared to the previous time period. This statistic is available for total sales, item purchases, and item sales.	All apps and items	Main menu (card)
		Each app	Main menu (table)
Estimated Sales Report	Total sales, app sales, and item sales shown by month for the last 12 months.	Selected app	Sales Report > Revenue (table)3
Orders, Refunds, and Revenue by Product Type	Orders are the number of times an app or item has been purchased. Refunds are the number of times you refunded the purchase price of an app or item. Revenue is the amount of sales minus refunds for the app or item.	Selected app	Sales Report > Revenue (table)3
Item Purchases	Number of items purchased and number of cancelled payments.	All items	Main menu (card, graph)
		Each app	Main menu (table)
		Selected app	Dashboard (card, graph)1 Statistics (graph)1,2
Revenue by Items and Subscriptions	Item and subscription income.	Selected app	Sales Report > Overview (table)4
Revenue by subscriptions	Revenue generated by all subscriptions.	Selected app	Sales Report > Subscriptions (graph)5
ARPPU	Average revenue per paying user. The average amount of money a paying customer spends.	Selected app	Dashboard (card, graph)1 Statistics (graph)1
% vs. Previous (ARPPU)	Increase or decrease of money spent compared to the previous time period.	Selected app	Dashboard (card)1
Total Revenue by Item Buyers	Total revenue for unique users who purchase an item in your app.	Selected app	Sales Report > Overview (table)4
Revenue by New Item Buyers	All revenue for unique users who purchase an item in your app for the first time.	Selected app	Sales Report > Overview (table)4
Revenue by Returning Item Buyers	All revenue for unique users who purchase an item in your app and who have also previously purchased an item in your app.	Selected app	Sales Report > Overview (table)4
Cumulative Item Purchases	Total number of unique users who have purchased an item in your app.	Selected app	Dashboard (graph)1
Footnotes
1Can be filtered by country, operator, and/or model. 2Additional graph(s) and chart(s) available, when filtered. 3Can be filtered by item, country, operator, and/or model. 4Shown by day, last 7 days, and last 30 days. 5Can be filtered by country and/or model.

Downloads and purchases

App download statistics are the number of downloads for your paid and free apps, including discounted apps or apps purchased with a coupon. Downloads do not count purchased items. Downloads also do not count the number of times an app is re-downloaded to the same device. However, Downloads by Total Devices include all downloads, including downloads of the same app to the same device.

Statistic	Description	Aggregated by	How to Find
Total Downloads	The number of devices on which all apps are downloaded for the first time.	All apps	Main menu (card)
% vs. Previous	Percentage change in downloads this time period compared to the previous time period.	All apps	Main menu (card)
		Each app	Main menu (table)
		Selected app	Dashboard (card)1
New Downloads/ New Downloads by Device	The number of devices on which users download the app for the first time.	Each app	Main menu (table)
		Selected app	Dashboard (card, graph)1 Statistics (graph)1,2
Downloads By Total Devices	The number of devices on which users download the app, including devices that uninstalled your app and are downloading it again.	All apps	Main menu (card)
		Selected app	Statistics (graph)1
% of Total	The percentage of this app’s downloads out of total downloads. This statistic is available for new downloads and downloads by total devices.	Each app	Main menu (table)
by Channel	Current and previous number of devices on which users download the app, including devices that uninstalled your app and are downloading it again, as a result of a clicked link from a channel.	Selected app	User Acquisition > Acquisition Report > Channel (graph, table)5
by Source	Current and previous number of devices on which users download the app, including devices that uninstalled your app and are downloading it again, as a result of a clicked link from a specific area, app, or site.	Selected app	User Acquisition > Acquisition Report > Source (graph, table)5
by Keywords	Current and previous number of devices on which users download the app, including devices that uninstalled your app and are downloading it again, as a result of searching by a keyword to find the app.	Selected app	User Acquisition > Acquisition Report > Keywords (graph, table)5
by Featuring	Current and previous number of devices on which users download the app, including devices that uninstalled your app and are downloading it again, as a result of a clicked link from a banner or icon that appears in Galaxy Store. Galaxy Store curates the banners and icons that are featured.	Selected app	User Acquisition > Acquisition Report > Featuring (graph, table)5
Item Purchases	Number of items purchased and number of cancelled payments.	All items	Main menu (card, graph)
		Each app	Main menu (table)
		Selected app	Dashboard (card, graph)1 Statistics (graph)1,2
Updates by Device	Number of devices that download an update for the app.	Selected app	Dashboard (card)1
Footnotes
1Can be filtered by country, operator, and/or model. 2Additional graph(s) and chart(s) available, when filtered. 3Can be filtered by item, country, operator, and/or model. 4Shown by day, last 7 days, and last 30 days. 5Can be filtered by country and/or model.

Page views by links, user acquisition, and impressions

The number of views of an app’s detail page that are referred by a specific source (how a user finds your app) and the number of times an item has been viewed that results in no interaction.

Statistic	Description	Aggregated by	How to Find
by Channel	The number of page views of an app’s detail page in the current and previous time periods as a result of a user following a link from a specific channel. Channels are specific sources grouped into broad categories and subcategories such as Samsung-related channels, default apps on a Samsung device, Galaxy Store, referrals, direct, HUN (heads-up notifications, similar to push notifications campaigns), and more.	Selected app	User Acquisition > Acquisition Report > Channel (graph, table)5
by Source	The number of page views of an app’s detail page in the current and previous time periods as a result of a user following a link from a specific source. Sources are specific areas, apps, or sites.	Selected app	User Acquisition > Acquisition Report > Source (graph, table)5
by Keywords	The number of page views of an app’s detail page in the current and previous time periods as a result of a user following a link from a keyword search in Galaxy Store.	Selected app	User Acquisition > Acquisition Report > Keywords (graph, table)5
by Featuring	The number of page views of an app’s detail page in the current and previous time periods as a result of a user following a link from a banner or icon that appears in Galaxy Store. Galaxy Store curates the banners and icons that are featured.	Selected app	User Acquisition > Acquisition Report > Featuring (graph, table)5
Impressions	The number of times an item is viewed on a page but results in no interaction. For example, a user may see the content in a list such as a result from a site search but not click the link.	Selected app	User Acquisition > Acquisition Report > Featuring (graph, table)5
Footnotes
5Can be filtered by country and/or model.

Ratings

The average rating of an app (out of 5 stars) and number of ratings submitted by your customers.

Statistic	Description	Aggregated by	How to Find
Average rating	Daily average star rating this app has received across all ratings submitted.	Selected app	Dashboard (card, graph)1 Statistics (graph)1
Ratings Volume	The number of ratings submitted.	All apps	Main menu (card)
		Each app	Main menu (table)
		Selected app	Dashboard (card)1 Statistics (graph)1
% vs. Previous	Percentage change in ratings volume this time period compared to the previous time period.	All apps	Main menu (card)
		Each app	Main menu (table)
% of Total	The percentage of this app’s amount of ratings out of the total number of ratings.	Each app	Main menu (table)
Footnotes
1Can be filtered by country, operator, and/or model.

My customers

Buyers are your customers who spend money to purchase an app, item, or subscription.

Statistic	Description	Aggregated by	How to Find
ARPPU	Average revenue per paying user. The average amount of money a paying customer spends. Sales reports are grouped by day and 30-day rolling average.	Selected app	Dashboard (card, graph)1 Statistics (graph)1 Sales Report > Buyers > ARPPU (graphs)1
Buyers by Region	Number of buyers displayed by groups of countries. Regions include Europe, CIS (Commonwealth of Independent States), Asia, America, and MEA (Middle East & Africa).	Selected app	Sales Report > Buyers (chart)1
Buyers by Country	Number of buyers displayed by country.	Selected app	Sales Report > Buyers (chart)1
Buyers by Top Countries	The five countries with the most number of buyers.	Selected app	Sales Report > Buyers (chart)1
Buyers by Device	Number of buyers displayed by devices.	Selected app	Sales Report > Buyers (graph)1
Item Buyers	Unique users who purchase one or more a items in your app.	All items	Main menu (card)
		Each app	Main menu (table)
		Selected app	Dashboard (card)1 Statistics (graph)1 Sales Report > Overview (table)4
New Item Buyers	Unique users who purchase an item in your app for the first time.	All items	Main menu (card)
		Each app	Main menu (table)
		Selected app	Dashboard (card)1 Statistics (graph)1 Sales Report > Overview (table)4
Returning Item Buyers	Unique users who purchase an item in your app and who have also previously purchased an item in your app.	Selected app	Sales Report > Overview (table)4
% vs. Previous	Percentage change in buyers this time period compared to the previous time period. This statistic is available for item buyers and new item buyers.	All items	Main menu (card)
		Each app	Main menu (table)
		Selected app	Dashboard (card)1 Dashboard (table) (Item buyers only)1
% of Total	The percentage of this app’s buyers out of the total number of buyers. This statistic is available for item buyers and new item buyers.	Each app	Main menu (table)
Total Revenue by Item Buyers	Total revenue for unique users who purchase an item in your app.	Selected app	Sales Report > Overview (table)4
Revenue by New Item Buyers	All revenue for unique users who purchase an item in your app for the first time.	Selected app	Sales Report > Overview (table)4
Revenue by Returning Item Buyers	All revenue for unique users who purchase an item in your app and who have also previously purchased an item in your app.	Selected app	Sales Report > Overview (table)4
Cumulative Item Purchases	Total number of unique users who have purchased an item in your app.	Selected app	SDashboard (graph)1
Footnotes
1Can be filtered by country, operator, and/or model. 2Additional graph(s) and chart(s) available, when filtered. 3Can be filtered by item, country, operator, and/or model. 4Shown by day, last 7 days, and last 30 days. 5Can be filtered by country and/or model.

Subscriptions

A subscription is an automatic recurring customer payment for a set billing cycle.

Statistic	Description	Aggregated by	How to Find
Active	Total number of active subscriptions. The graph also includes subscriptions grouped by discount price and regular price.	Selected app	Sales Report > Subscriptions (card, graph)6
New Active	Total number of subscriptions that started during the given period. The graph also includes subscriptions grouped by discount price and regular price.	Selected app	Sales Report > Subscriptions (card, graph)6
Cancelled	Total number of subscriptions that were cancelled during the given period. The graph also includes subscriptions grouped by voluntary and involuntary cancellations.	Selected app	Sales Report > Subscriptions (card, graph)6
% vs. Previous	Percentage change in subscriptions this time period compared to the previous time period. This statistic is available for active, new active, and cancelled subscriptions (card and graph) and subscription revenue (graph only, free trials do not count towards revenue).	Selected app	Sales Report > Subscriptions (card, graph)6
Trend	Comparison of Active, New Active, and Cancelled subscriptions.	Selected app	Sales Report > Subscriptions (graph)6
Revenue	Revenue generated by all subscriptions.	Selected app	Sales Report > Subscriptions (graph)5
Footnotes
5Can be filtered by country and/or model. 6Can be filtered by country, model, and/or free trial.

Conversion rate

The conversion rate is the percentage of downloads of your app that occur as the result the user following a link. You can use this statistic to determine how your users are finding your apps. You may then choose to advertise more heavily on the most used sources or try to increase your presence on the least used sources.

Statistic	Description	Aggregated by	How to Find
by Channel	Ratio of downloads to page views as a result of a clicked link from a channel.	Selected app	User Acquisition > Acquisition Report > Channel (graph, table)5
by Source	Ratio of downloads to page views as a result of a clicked link from a specific area, app, or site.	Selected app	User Acquisition > Acquisition Report > Source (graph, table)5
by Keywords	Ratio of downloads to page views as a result of searching by a keyword to find the app.	Selected app	User Acquisition > Acquisition Report > Keywords (graph, table)5
by Featuring	Ratio of downloads to page views as a result of a clicked link from a banner or icon that appears in Galaxy Store. Galaxy Store curates the banners and icons that are featured.	Selected app	User Acquisition > Acquisition Report > Featuring (graph, table)5
Previous	Conversion rates in the previous time period.	Selected app	User Acquisition > Acquisition Report > Channel/Source/Keywords (graph, table)5
Footnotes
5Can be filtered by country and/or model.

Updates

View how many devices download an update to your app.

Statistic	Description	Aggregated by	How to Find
Updates by Device	Number of devices that download an update for the app.	Selected app	Dashboard (card)1
% vs. Previous	Percentage change in the number of devices that downloaded updates this time period compared to the previous time period.	Selected app	Dashboard (card)1
Update by Events	Number of times the app has been updated.	Selected app	Statistics (graph)1
Footnotes
1Can be filtered by country, operator, and/or model.