Get Started in Instant Plays 2.0 and Redefine Your Mobile Game Distribution on Samsung Devices

There has been significant disruption in how digital content, such as movies, TV and music, are consumed. The OTT video streaming service changed the way people watch movies and TV, disrupting both the DVD rental and buy/download distribution models. Music streaming services disrupted the traditional music download model of MP3s.

But the most popular digital content on mobile devices —mobile games, with over 2 billion users globally—has not followed this trend. Consumers still download individual games to their devices from legacy app stores, like they did for movies and music over a decade ago.

We are bringing the fun and excitement of discovering and playing mobile games to users, all without the download.

Bring your mobile games directly to users with our cloud streaming tech

Take a user from an ad click directly into your game

Our mobile cloud game platform allows you to bypass the app store’s installation process and bring users directly from an ad click right into your game instantly via streaming. This could effectively make your user acquisition cost-per-click (CPC) equivalent to an acquired user (CPI), driving 10X scale at the top of the acquisition funnel against the same advertising dollars spent.

Increase accessibility to compatible devices

As cloud streaming reduces the dependency on a user’s device, with all computing done within our virtual Android clusters, your game becomes immediately available and accessible to all compatible Samsung Galaxy devices. When accounting for active lower-end devices globally, this could increase your exposure to additional devices, significantly increasing your top-of-funnel traffic to your game.

Samsung Gaming Hub, an organic discovery platform for your cloud-enabled games

Millions of mobile gamers use our Gaming Hub app daily, preloaded on all Galaxy devices, to manage their gaming experience. We have recently redesigned Gaming Hub to focus the user experience on easy and personalized content discovery for mobile cloud games.

Similar to an OTT video streaming service, a gamer can discover, click and instantly play your games without the friction of download and installation. This scaled organic channel can augment and complement your paid user acquisition campaigns.

Our proprietary tech platform integrates seamlessly with your existing business

When you upload your APK to Samsung Galaxy Store Seller Portal, we pre-install your APK to our Android cloud servers, making your game ready for streaming. Galaxy Store, pre-loaded on all Galaxy devices, acts as the stream run-time client.

Existing in-game monetization models are enabled for in-app purchases (IAP) and in-app advertising (use of Samsung IAP SDK and Samsung Ads SDK are required). User acquisition campaign attribution is enabled via MMPs (mobile measurement partners).

Samsung is uniquely positioned to enable this platform at scale

No additional software download required

The cloud stream is run through Galaxy Store, Samsung’s owned-and-operated app store. This not only allows our mobile cloud platform to leverage existing features of Galaxy Store, such as IAP management and Samsung Checkout, it also means that the user has access to your games on their device with no additional software or downloads required.

Contact your Samsung representative to find out how you can start using our cloud streaming technology, Instant Plays 2.0, to deliver your games directly to users.