Make every word count

UX writing can make or break the user experience. To go above and beyond, we communicate as a character—your empowering ally. The user is always the hero. And our writing? It gives the hero tools to be amazing.

Your empowering ally

Communicating with users in one voice across Samsung products.

Icons

Visually communicating core elements.

Fonts

A family of uniquely localized Samsung typefaces.

Charts

Making even the most complex data easy to digest.

Sound

A sonic expression of Samsung’s relentless innovation.

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UX Writing

Make every word count

Your empowering ally

Be concise

Concise sentences not only save space, but are easier to read. Your empowering ally gets to the point fast so users are able to stay focused.

Use plain language

Complex sentences and big words decrease readability and usability. We use plain language to communicate information. With everyone.

Put users first

Your empowering ally writes from the user’s point of view. The user always comes first, not the device or service.

Be inclusive

As an international brand, our goal is to be globally inclusive. Everyone is welcome and we can show that in the language of our products.

Hundreds of languages.
One consistent voice.

Samsung users live all over the world and speak a variety of languages. Communicating as Your empowering ally means our voice is consistent, no matter the language. Though our voice is constant, we adapt our tone to fit the context and the user’s state of mind.

Icons

Fonts

Charts

Sound

UX Writing

Make every word count

Your empowering ally

Be concise

Concise sentences not only save space, but are easier to read. Your empowering ally gets to the point fast so users are able to stay focused.

Use plain language

Complex sentences and big words decrease readability and usability. We use plain language to communicate information. With everyone.

Put users first

Your empowering ally writes from the user’s point of view. The user always comes first, not the device or service.

Be inclusive

As an international brand, our goal is to be globally inclusive. Everyone is welcome and we can show that in the language of our products.

Hundreds of languages.One consistent voice.

Samsung users live all over the world and speak a variety of languages. Communicating as Your empowering ally means our voice is consistent, no matter the language. Though our voice is constant, we adapt our tone to fit the context and the user’s state of mind.

Icons

Fonts

Charts

Sound

Manage Your Cookies

Essential Cookies

Analytical/Performance Cookies

Functionality Cookies

Advertising Cookies

Preferences Submitted

Hundreds of languages.
One consistent voice.