Tech Session Screen Experience, Contents&Service, SmartTV, Monetization

Experience Interactive Advertisement on Samsung TV Plus

Samsung TV Plus introduces the Interactive Advertisements experience. Explore what users can expect from this new feature, dive deep into the integration of playback with application functionalities, and gain insight into the intricacies of how interactive ads are delivered. Get an in-depth look at the technology behind the scenes from the TV Plus service to the streaming engine. Discover what lies ahead for this exciting type of advertisement.

Speakers

Youngjun Kim

Samsung Electronics

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