Session Contents & Service, Monetization, Data

Samsung TV Plus: The advanced Ad-Tech and partnerships that fund Free TV

Samsung’s Free Ad-Supported TV (FAST) Service “TV Plus” has been a breakout success. Although it looks and feels like traditional TV, it is anything but! Behind the scenes of this slick TV & Mobile experience is high-performance technology, vast amounts of data & algorithms, and a thriving partner ecosystem. Join this session to learn more about the mind-boggling world of advertising technology, how it works, and how multiple companies come together to provide free TV to millions of consumers worldwide.

Speakers

Eldad Persky

Samsung Electronics

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